Articles

Any idea catches – but how can we convince someone of a particular idea? What role does language play? This post answers how to choose the words to influence anyone.

I challenge you to an intellectual game designed to help you make better decisions. Let’s call that the Business Prisoner’s Dilemma. Find out how to win it every time.

It’s been 20 years since Truman Burbank escaped simulated reality. Today, anyone can become the star of their own Truman Show. No TV needed – just an Internet connection.