My Story

From a small city in post-communist Romania to the global stage – with a few stops in-between.

It all starts in the rocky transitional society of Romania in the ’90s, in which I was raised and from which I arose a convinced capitalist and believer in upward social mobility. I have witnessed first-hand how the free market can uplift not just a few people, but an entire country from poverty in the span of a few years.

I took advantage of every opportunity I had to escape the shadow of poverty and make a name for myself. Throughout college, I worked as a software engineer while working towards my major in Electronics &  Telecommunications. But that was never my true calling.

The real breakthrough came when I decided to do an MBA in Engineering – this opened my path to tech marketing and working on the business side of things, which came to me very naturally.

Since 2019, good things have started happening. First, I was nominated for the prestigious Rising Star in Product Marketing award by the Product Marketing Alliance. Thus, I became their Ambassador in the bustling tech scene in South-East Europe. Then the next year – another nomination. I started speaking at conferences in the US and the UK, and shortly after my career really took off.

For a brief period of time in June 2020, I was listed as the #1 person on Crunchbase in Romania. It had never been my purpose to do that – but to prove that I could do all by myself what other people hired full PR machines for? That’s a victory I’ll take, as brief as it might have been.

Today, I’m more focused on inspiring everyone I interact with through the actions I take, the lessons I share, and the happiness I can spread around me.

Picture of Sebastian Ungureanu
Sebastian Ungureanu

My Guiding Principles

I have a few guiding principles to keep myself grounded and focused on the right things. In life, it’s just as easy to lose your way as it is to find it. But these principles keep me on track at all times – in business, in my personal life, and in my head.


Strive to become better every day.

If you’re not good at something today, keep at it until you improve. Our greatest limits are self-imposed. Never say “I’m not good at this” – instead, ask  “how can I learn to do this?” Create your own narrative, and pay little attention to naysayers. Let them talk, and focus on proving them wrong.


Play the long, long game.

It’s easy to lose patience. We all want instant gratification, and the world around us keeps getting better at giving us immediate rewards. But the good separate themselves from the great through the long-term vision they have for their life. Step up and bring your vision to life.


Double-down on the things that lead to happiness.

The greatest feeling is when I’m surrounded by my family and closest friends. I’m a dreamer, and they keep me rooted in reality. But whatever it is that keeps you going, whatever gives you the stability and motivation to keep going – make sure you dedicate your time and your heart to it.

My Contribution

Here’s a few of the projects I’ve been working on lately.

Product Marketing Alliance

The Product Marketing Alliance is the leading global community of passionate product marketers committed to driving demand, adoption and the overall success of their products.

Since 2019, PMA has evolved into the #1 product marketing community, uniting thousands of PMMs from all over the world.

My mission as Product Marketing Ambassador is very simple: to promote and elevate the role of product marketing in the emergent tech & start-up scene in South-East Europe.

Wait Until You Hear This! - Podcast

For those who can’t wait ’till they hear this – I host a podcast on a wide range of things we don’t think about too often.

From the current state of affairs to my own personal views on society, culture and politics, get ready for a raw, no-nonsense show that will thrill you from start to finish.

Wait Until You Hear This!

Hypesmash - Media & Marketing Agency

There’s a new way to do communications in the new marketing age. Hypesmash is my new media & marketing agency that I’ve set up to help other companies focus on data, content and programmatic with world-class creative production capabilities.

From branding & strategy all the way to execution & analytics, Hypesmash delivers results fast – and simple.

More than my personal website, I’m constantly working on promoting my personal brand. I’m a creator by nature, and my website is the central hub that connects all the online dots.

I am trying to create an ecosystem of essays, videos, articles, and stories to share my knowledge, vision and principles with the world.

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