
How to Exert Influence Through Language
Any idea catches – but how can we convince someone of a particular idea? What role does language play? This post answers how to choose the words to influence anyone.
I am a product marketing and strategy executive that drives go-to-market strategy and revenue acceleration for technology companies.
There's a leadership gap waiting to be filled by young, confident leaders - but they need to learn to take action.
The world rewards people with strong beliefs and loud voices. It is my mission to encourage and empower those who have something new and important to say.
Everything I do, I do for that purpose.Sebastian Ungureanu
Let’s start with work. My primary area of expertise is strategic marketing, although I consider myself a technologist that is not afraid to roll up his sleeves in order to succeed.
I currently spearhead product marketing for Connected Home Security at Bitdefender, a leading cyber security tech company with over two decades of experience on global markets.
For my work in the past few years, I was shortlisted twice for Product Marketing Awards’ Rising Star in Product Marketing in 2019 and 2020. At age 29, I also started my own business in the form of innovative marketing agency Hypesmash.
I believe that young people have more than an opportunity to make their voices heard – they have a responsibility to make that happen. Through my actions, I want to change the way people think business and elevate the marketing function all at the same time.
That is why I frequently talk at various industry events about leadership and the importance of marketing:
Education is the cornerstone of our collective future.
I believe the next generation will revolutionize the world in ways that we can’t even imagine yet. I am a firm believer in building technology that will have a positive impact on our lives. That’s why we need to teach our children how to code, think, and work ethically today.
In 2014 I was part of Europe Code Week, a grass-root volunteer movement guiding children aged 10 to 13 through their first steps as future programmers.
My world views shape concepts, strategies, and tactics that I share with you throughout my writing. They are a loose collection of thoughts that come from and lead to the same place: the hard, natural truth of the world around us.
Any idea catches – but how can we convince someone of a particular idea? What role does language play? This post answers how to choose the words to influence anyone.
I challenge you to an intellectual game designed to help you make better decisions. Let’s call that the Business Prisoner’s Dilemma. Find out how to win it every time.
It’s been 20 years since Truman Burbank escaped simulated reality. Today, anyone can become the star of their own Truman Show. No TV needed – just an Internet connection.
My emails are packed with value, have no hype in them, are tailored to your interests… and they’re free!
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
You can read our full Privacy Policy here.
Strictly Necessary Cookies need be enabled in order to save your preferences for cookie settings and continue displaying the contents of this website regardless of your choice to store additional cookies or not.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
More information about our Cookie Policy