Hello, I'm Sebastian Ungureanu.

I have brand new ideas. Let me share them with you.

I am a product marketing and strategy executive that drives go-to-market strategy and revenue acceleration for technology companies.

Portrait of Sebastian Ungureanu

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There's a leadership gap waiting to be filled by young, confident leaders - but they need to learn to take action.

The world rewards people with strong beliefs and loud voices. It is my mission to encourage and empower those who have something new and important to say.

Everything I do, I do for that purpose.

Sebastian Ungureanu

What i do

Sebastian Ungureanu is a product marketing and strategy expert


Marketing Expert

Let’s start with work. My primary area of expertise is strategic marketing, although I consider myself a technologist that is not afraid to roll up his sleeves in order to succeed.

I currently spearhead product marketing for Connected Home Security at Bitdefender, a leading cyber security tech company with over two decades of experience on global markets.

For my work in the past few years, I was shortlisted twice for Product Marketing Awards’ Rising Star in Product Marketing in 2019 and 2020. At age 29, I also started my own business in the form of innovative marketing agency Hypesmash.


Keynote Speaker

I believe that young people have more than an opportunity to make their voices heard – they have a responsibility to make that happen. Through my actions, I want to change the way people think business and elevate the marketing function all at the same time.

That is why I frequently talk at various industry events about leadership and the importance of marketing:

  • Product Marketing Summit 2019 (London – 300 attendees)
  • Product Marketing Festival 2020 (Online – 3,000 attendees)
Sebastian Ungureanu at Product Marketing Summit in London, 2019


Mentor & educator

Education is the cornerstone of our collective future. 

I believe the next generation will revolutionize the world in ways that we can’t even imagine yet. I am a firm believer in building technology that will have a positive impact on our lives. That’s why we need to teach our children how to code, think, and work ethically today.

In 2014 I was part of Europe Code Week, a grass-root volunteer movement guiding children aged 10 to 13 through their first steps as future programmers.

I know you have a lot of choices in who you read, so I only publish my best here. If you’re curious, get started below.

My Latest Articles

I write on a number of topics including technology, risk and ethics, semiotics, and business strategy.

My world views shape concepts, strategies, and tactics that I share with you throughout my writing. They are a loose collection of thoughts that come from and lead to the same place: the hard, natural truth of the world around us.

The Truman Show Will Not Be Televised

It’s been 20 years since Truman Burbank escaped simulated reality. Today, anyone can become the star of their own Truman Show. No TV needed – just an Internet connection.

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