Hello, I'm Sebastian Ungureanu.

I have brand new ideas — about technology, marketing, and the world at large. Let me share them with you.

Marketing can help you sell more. Do more. Make the world a better place. Create emotion that is as important as — if not more so than — function. From the groundbreaking tactics of Bernays to the enduring brilliance of Ogilvy and the trailblazing creativity of Lois, marketing has been instrumental in shaping our society. I’m here to be part of the next wave of marketing triumphs.

You might know me from

Marketing and Strategy have merged into a  single discipline – and Product Marketing is the epitome of that evolution.

What i do

Sebastian Ungureanu is a product marketing and strategy expert


Marketing Expert

Let’s start with work. My primary area of expertise is strategic marketing. Which might start with market research, ideation and thinking in perspective — but invariably ends with making sure the right messaging conveys the right emotions to the right people. Or, in short, rhetorical mastery.

Day-to-day, I do product marketing at UiPath, a leading AI-powered automation company with a mission to free up people to work more creatively, collaboratively, and strategically.

Along the way,  I was nominated in both 2019 and 2020 as Rising Star in Product Marketing by the Product Marketing Alliance. That’s around the time I also started Hypesmash — my own strategic marketing agency.


Keynote Speaker

My transition from ‘shy guy’ to speaking in front of thousands of people came when I realized that talented people don’t just have an opportunity to make their voices heard — they have a responsibility to make it happen.

So for the past 5 years I’ve been doing just that. You can usually find me talking about marketing, cybersecurity, and AI. Some of my most recent speaking engagements include:

  • Product Marketing Summit (2019, London – 300 attendees)
  • Product Marketing Festival (2020, online – 3,000 attendees)
  • Big Data Week (2022, Bucharest – 500 attendees)
  • UiPath Forward 5 (2022, Las Vegas – 3,000 attendees)
  • UiPath Forward VI (2023, Las Vegas – 4,000 attendees)
Sebastian Ungureanu at Product Marketing Summit in London, 2019


Mentor & educator

Do you believe our collective future depends on the education of our children today? Because I do.

The next generation will revolutionize the world in ways that we can’t even imagine yet. Building technology that will have a positive impact on our lives is a conscious choice – and it takes more than effort. It takes knowledge. That’s why we need to teach our children today how to interact with technology, how to think about our present and future, and how to work ethically.

Since 2014, I’ve been involved in education programs such as Europe Code Week, a grass-root volunteer movement guiding children through their first programming steps, and more recently teaching young entrepreneurs how to build sustainable product companies at Skillab Academy.

I know you have a lot of choices in who you read, so I only publish my best here. If you’re curious, get started below.

My Latest Articles

I write on a number of topics including technology, risk and ethics, semiotics, and business strategy.

My world views shape concepts, strategies, and tactics that I share with you throughout my writing. They are a loose collection of thoughts that come from and lead to the same place: the hard, natural truth of the world around us.

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